Inspired by the catalogues and advertising of L’Atelier, a furniture manufacturer established in 1959 by Jorge Zalszupin, who headed the business during the sixties and seventies, this exhibition establishes a dialogue between architecture, art and design, imbued with the humour and free spirit of its founder. In the visual communication for L’Atelier the furniture designed by Zalszupin and his team, aligned with modernist principles, shared spaces with geometrical and colourful works of art, bringing an eye-catching Pop design aesthetic that lent the compositions a playful joviality.
For this exhibition, installed in the Zalszupin residence itself, the furniture produced by L’Atelier converses with works by artists who were contemporaries of the architect, some of whom were similarly active in the fi elds of design and architecture. Works linked to constructivism predominate among the artists who participated in the Concrete and Neo-Concrete movements. Much like Jorge Zalszupin, who allowed himself to shift between rigour and freedom in the form of his creations without being entirely pinned down by modernist precepts, this exhibition presents works founded on constructivist principles as well as pieces by these artists in which they engage with organic abstraction, fi guration and Pop.